Content and Event marketer

Content strategy and planning 

You translate our business and marketing objectives into a clear content strategy and content calendar. You determine which topics, formats, and channels will have the most impact and ensure that plans are actually executed. 

Content creation 

You write and produce content including blogs, landing pages, brochures, ads, newsletters, customer stories, and social media posts. You also contribute ideas for photography, video, and other visual formats. 

You use AI intelligently to work faster and better, while always safeguarding the quality, tone of voice, and factual accuracy of our communications. 

SEO and visibility in AI tools 

You optimize content for search engines and follow developments in AEO and GEO: how do we ensure Vive is visible in answer engines and AI tools like ChatGPT? 

You don't need to be an absolute specialist in this yet, but you enjoy experimenting, measuring results, and quickly applying new developments. 

Lead and demand generation 

You devise content campaigns and events that reach new target audiences, generate interest, and produce relevant leads. In doing so, you work based on the needs and questions of employers, entrepreneurs, and individuals. 

Onboarding and product marketing 

You create content that helps existing customers understand and actually use Vive. Think of emails, explanatory pages, manuals, videos, and campaigns around new product features. 

Distribution, newsletter, and community 

Great content needs to be seen. You translate larger pieces of content into engaging posts for our social media channels and work on growing our newsletter and community. 

In addition, you maintain contact with content partners such as Rendement.nl and HR Praktijk, ensuring that Vive is visible there in a relevant way. 

Event management 

You organize our own events and coordinate our participation in external events. You manage the schedule, arrange materials and suppliers, brief colleagues, and ensure that everything regarding setup, execution, and teardown runs smoothly. 

Data and reporting ‍

You set concrete goals for your content and events and analyze the results in tools such as HubSpot and Google Analytics. Based on the data, you determine what we need to improve, scale up, or approach differently.

You have at least two years of experience in content marketing and can independently take a project from an initial idea to a strong final result. You are creative, yet structured and results-oriented. 

Furthermore, you recognize yourself in the following: 

• You have excellent writing skills in Dutch and can communicate professionally in English. 
• You are able to translate complex topics into clear and engaging content. 
• You have experience in developing and executing content plans. 
• You have a basic understanding of SEO and are curious about AEO and GEO. 
• You enjoy working with data and use results to improve your work. 
• You take ownership, maintain an overview, and get things done. 
• You enjoy working in a fast-growing team where we take our work seriously, but there is also room for humor. 
• You are willing to work at our office on the Keizersgracht in Amsterdam at least three days a week.

Bonus points: 

• Experience with organizing events. 
• Experience with HubSpot. 
• Experience with newsletters and community building. 
• Experience with increasing visibility in AI tools.

You don't need to have mastered every single area yet. We believe it is most important that you have a strong foundation in content, are a quick learner, and are willing to take responsibility.

• A challenging role with plenty of freedom and responsibility. 
• A competitive salary, based on your experience of €2500 - €3500 gross per month.
• A 10% pension contribution, naturally through Vive. 
• 25 days of annual leave based on a full-time contract. 
• A personal development budget and room to grow.
• A company MacBook. 
• Access to the Vive app to work on your own financial goals as well. 
• A hybrid work environment with the option to work from home two days a week. 
• A beautiful office on the Keizersgracht in Amsterdam. 
• A free daily lunch, including bread from Bakkerij Wolf. 

Interested? Send your CV and a brief cover letter to olaf@viveapp.com. 

Even if you don't meet every single requirement, we still encourage you to apply if you believe you are a great fit for Vive and this role.