What does "investment style" mean?

"Investment style" is the way an investment fund shapes its investment policy and establishes certain preconditions for the fund manager. For example, one fund might focus on investing in shares of medium-sized companies (Midcap funds), while another fund focuses on large companies (large caps).

Some funds choose to invest in growth shares ('growth'), while other funds focus on shares that primarily create value ('value'), also known as value shares. There are also funds that use a combination of both approaches; we call this a 'mixed investment style' or 'blended investment style'.

In short, the investment style determines how a fund pursues its objectives and plays a crucial role in how returns and risks are managed, enabling investors to achieve their financial goals.