What does 'follow this' mean (financial term)?

"Follow This" is a movement/association of activist shareholders that focuses on the oil industry ('Big Oil'). By acquiring equity stakes in large oil companies, Follow This attempts to encourage and force these companies from within to seriously work towards achieving the climate goals agreed upon in the Paris Agreement. These shareholders use their voting rights as 'responsible' shareholders to encourage oil companies towards more sustainable practices and an acceleration of the energy transition.