The rise of individual pension accrual offers opportunities for employers

Tom Kerckhaert
February 10, 2026
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Amsterdam 12/12/2023 – Asset manager Vive is capitalising on the growing popularity of individual pensions with the launch of an app for employees. An opportunity for employers to contribute to the future of their colleagues.

Since the introduction of the Future Pensions Act (WTP), there has been more attention paid to pensions and their individualisation. “We founded Vive to empower everyone to take matters into their own hands. So that you and I can shape our own financial future. Pension is an important part of that,” says Alexander Brouwer, CEO at Vive.

As of today, employers can offer Vive to their staff. “As an employer, you feel a duty of care to arrange something, but you also want flexibility in a pension scheme. Fortunately, we now have an answer to that,” says Brouwer. “The first twenty companies started last week”. 

Individual Asset Liability Management

Since 2021, Vive has helped thousands of users shape their financial future by offering customised investment plans and executing them automatically. 

To make this possible, Vive developed a platform that applies the proven (ALM) system, which pension funds use to determine their investment plans for groups, on an individual basis.

This allows an employee to create a personal plan from the comfort of her own home that optimally aligns with her preferences and situation, while she – in the app – has insight into the progress and can make adjustments.

Pension Plan for Employers

Employees who are offered Vive receive an account and pension plan. For the pension plan, Vive offers employees a personal annuity accumulation account with tax benefits, to which both the employee and employer – on behalf of the employee – can flexibly contribute. 

Since the plan is in the employee's name, it is easy to take it to a subsequent employer, or continue it if the employee becomes self-employed. 

“The introduction of the WTP has equalised the fiscal benefits of individual and collective pensions. That has made many employers and self-employed people look at our solution,” says Ramses van de Nes, COO at Vive. 

The pension plan is currently only available through your employer or as a self-employed person. Registration is possible on the Vive website (viveapp.com). 

About Vive

Vive is bringing the new standard in asset management. For custody, the receipt and transmission of orders and asset management, Vive Invest B.V. holds a licence from the Netherlands Authority for the Financial Markets (AFM) and is included in the register.

Earlier this year, Vive successfully raised two million euros for the development of the platform and obtaining the necessary licence extension.

The Vive app is available in the Apple AppStore and Google Play Store. Users can create free investment plans based on more than 2,000 scenarios. For investing and managing the plan, Vive charges a fee based on the total assets under management (AuM).

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