
Investing is one of the most powerful ways to build wealth. And let's be honest, who wouldn't want their money to do the hard work for them? An important concept that comes into play here is the return-on-return effect. This effect is essentially a kind of financial snowball that grows bigger and bigger the longer it rolls down the hill. In this article, we will delve deeper into what the return-on-return effect is exactly, how it works, and how you can optimally use it to grow your wealth. So, buckle up, we're heading towards your financial mountaintop!
The return-on-return effect, also known as the compound interest effect, is the phenomenon where you not only achieve returns on your initial investment, but also on the returns you have previously generated. It's a bit like getting interest on interest, and that interest gets interest again... And so it goes on. Simply put: it is a financial version of "one apple saved for a rainy day ultimately yields an entire fruit basket". Let that fruit basket come!
For example, imagine you invest €1,000 and achieve an annual return of 6%. After the first year, you have earned €60, making your total amount €1,060. In the second year, you get a 6% return on €1,060, which amounts to €63.60. That might seem small, but in the long term, this effect can take on gigantic proportions, just like you simply can't resist “just one more cookie”.
The return-on-return effect works best when you invest over a long period. This is because time is a critical factor in maximising returns. In the first years of investing, the return is like a young sapling that grows slowly. But as the years pass, that sapling grows into a mighty oak, offering you shade (and perhaps some extra acorns) in your old age.
Suppose you invest €1,000 per year for 30 years with a return of 6%. In the first 10 years, your total return will be modest, but after 30 years, you will see exponential growth. This comes about because you not only achieve a return on your original investment but also on all the returns you earned in the preceding years. As a result, your wealth grows much faster in the later years than in the initial years, a bit like your favourite series that only gets really exciting after season 2.
The return-on-return effect is one of the most powerful ways to build wealth because it ensures that your money multiplies itself. It's like your money is hosting a party and constantly inviting more friends, and best of all: all you have to do is enjoy the fun (or in this case, your growing wealth).
If, for example, you decide to leave your investments for 30 years, your wealth will be many times greater than if you were to leave the same amount for only 10 years. The power of the return-on-return effect lies in time. The longer you have to invest, the more you benefit from this effect. A bit like a well-aged wine, it only gets better with time.
An example of this effect can be seen in the table here below:

To make optimal use of the return-on-return effect, there are a few strategies you can follow:
Periodic investing means that you invest a fixed amount on a regular basis, for example monthly or annually. This has several advantages:
The return-on-return effect is a powerful tool for anyone serious about building wealth. By starting early, investing regularly, being patient, and reinvesting your returns, you can optimally benefit from this effect. Investing is not only about the amount of the investment but mainly about the time you allow your investments to grow. The longer you take, the more you can benefit from the return-on-return effect. And remember, just like a good wine, your investment gets better with time!